Book Video Trailer: Fundamentally Different by David Friedman

Fundamentally Different
David Friedman

About Fundamentally Different

In Fundamentally Different, Friedman uses stories and examples from his 27 years of business leadership experience to make clear the connection between values and success in a way that’s as enjoyable to read as it is insightful.

Is organizational culture just a New Age obsession that distracts us from the real work of business? What role do values play in organizational success? How can we create greater consistency between the values we say are important and the ones that actually show up in the routine behavior of our people? What’s the most important common denominator found in all dysfunctional organizations, and how can we avoid it?

In his new book, Fundamentally Different, David Friedman provides the answers to these questions and more. You’ll learn:

• The 8 keys steps the most successful companies use to institutionalize their values
• Why listening can actually have more impact than speaking
• What a “filter” is and how it affects everything we believe to be true
• The 5 components of good decisions
• The role of curiosity in increasing effectiveness
• Why “rebar” is the key to creating lasting change

With his compelling logic and easy-to-understand style, David shares the most important insights he learned during a 27-year business career in which he led one of the most unique and successful companies in his industry. Captured in his self-styled Fundamentals, this collection of wisdom is so simple, yet powerful, that you’ll wonder why the principles he describes aren’t more commonplace in every organization across America.

But David’s Fundamentals aren’t just about business. They’re a guidebook for life. And like so many other people who’ve already embraced them, you’ll no doubt find your life enriched by their practice.

About David Friedman

David Friedman, author of Fundamentally Different, is the former President of RSI, an award-winning employee benefits brokerage and consulting firm in the Philadelphia area.  He is a frequent guest speaker and seminar leader on organizational culture, leadership and values.  A graduate of the College of William & Mary with a degree in Philosophy, Friedman currently lives in Moorestown, NJ with his wife and 2 college-age children.

Website:  http://fundamentally-different.com/

Blog:  http://djfriedman.com/blog/

Twitter:  http://twitter.com/#!/DavidFriedman4

Facebook: http://www.facebook.com/FundamentallyDifferentBook