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Archive for February, 2011

Book Video Trailer: Startup from the Ground Up by Cynthia Kocialski

Startup from the Ground Up
By Cynthia Kocialski
Release Date: November 2010
ISBN: 1453746633
Publisher: Createspace

Many entrepreneurs have that sudden spark of inspiration, that moment when an product idea is born, their minds start racing quickly with images of all its potential, jumping from one possibility to the next, and then their thoughts slowly settle and arrive at vision a futuristic company – one with crowds of customers beating at the doors of their new office building, inboxes overflowing with requests from the press wanting to interview the founders,  and phone ringing with investors all wanting to get in on the deal. Finally, reality brings the entrepreneur’s thoughts to a screeching halt, “How do I go from this great idea to this great company. Where do I start?”

The idea is born, but you can only go so far with just an idea. Start-ups don’t fail because companies are unable to build a product; they fail because the business factors needed to bring that product into the market are either neglected or ignored. Practical, insightful and actionable, Startup from the Ground Up gets you moving down the right path and thinking in the right direction with tips, strategies, and techniques on how to launch a start up. Readers will discover:

  • Why it’s not enough just to have a great product
  • How to take a product concept and turn it into a full-fledged successful business
  • Why it is so important to start marketing your product as early as possible and how to get started
  • How to build a team and keep them, and why a team is more than founders and employees
  • If you seek outside funding, what investors will be looking for and how to entice them

Cynthia, founder of three companies, has worked with over 25 start-ups, and she knows that having a great product isn’t enough.  You have to know how to get your product out in the marketplace.  The quickest way to get any fledgling idea to realize its full potential, Startup from the Ground Up provides insight that ensures a proper foundation for success.

 

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Book Video Trailer: Respect the Jux by Frank C. Matthews

Respect the Jux
By Frank C. Matthews
Release Date: September 2010
ISBN: 1439193940
Publisher: Karen Hunter

In Jamaica, “Cat” learned the art of the “jux”: robbing people by studying their everyday movements. By the age of eight, Cat was shoplifting and purse-snatching. By ten, he had his first gun. At fifteen, he committed his first murder.

In New York City . . . he created The Order: a secret society of thieves who played by Cat’s rules. He taught his crew how to pull off the perfect jux. Made them swear on a bible and a bullet. Robbed dealers, pushers, thugs. And raked in millions. Then Cat was betrayed—by one of his own men.

In Miami . . . he set up a new operation. Bigger game, bigger stakes. The targets are prime—athletes, politicians, drug lords, celebrities—and the payoff is huge. But the party scene is as dangerous as the ladies are beautiful. Cat has to watch his back and remember the rules: Never trust a thief. Never get caught. And always . . .RESPECT THE JUX.


Book Trailer: Sitting on Cold Porcelain by Rose A. Valenta

Sitting on Cold Porcelain
By Rose A. Valenta
Release Date: March 2010
ISBN: 1450044190
Publisher: Xlibris

Political unrest. government scandal. corruption… extortion! What do all these things have in common? They are perfect targets for satire! In Sitting on Cold Porcelain, readers will find an amusing, perceptive, and laugh-out-loud take on the state of our country and our world, on celebrities and politicians, and all the news events that make us roll our eyes and groan.

Its satirical essays include “Giuliani’s Gaffe Could Qualify for Political Darwin Award,” “Rush Limbaugh: The Don Rickles of Radio,” “State of The Union 2010: Bitch-Slapping Congress,” “Islamic Cleric Declares Jihad on Mickey Mouse,” “Little Egypt to Run Against Sarah Palin,” and “Who Moved My Mascarpone?”

You will also find Rose’s hysterical consultations with her friend, Mrs. Giordano, a South Philadelphia Malocchio (evil eye) doctor. Mrs. Giordano bloviates in Italian and is the Italian equivalent to the ‘Numa Numa Guy’ in front of the TV when she watches The O’Reilly Factor.


Book Video Trailer: The Innocent by Vincent Zandri

The Innocent
By Vincent Zandri
Release Date: September 2010
ASIN: B00452V7TM
Publisher: StoneGate Ink


For Green Haven Prison Warden, Jack Marconi, Getting caught is simply not an option.

It’s been a year since his wife was killed. Ever since, he’s been slipping up at his job as warden at an upstate New York prison. It makes him the perfect patsy when a cop-killer breaks out–with the help of someone on the inside. Throwing himself into the hunt for the fleeing con, Jack doesn’t see what’s coming.

Suddenly the walls are closing in. And in the next twenty-four hours, Jack will defy direct orders, tamper with evidence, kidnap the con’s girlfriend–and run from the law with a .45 hidden beneath his sports coat. Because Jack Marconi, keeper of laws, men, secrets, and memories, has been set up–by a conspiracy that has turned everyone he ever trusted into an enemy. And everything he ever believed in into the worst kind of lie.


Book Video Trailer: Pairs by David Richards

Pairs
By David Richards
Release Date: September 2010
ISBN: 098673800X
Publisher: David Richards

Pairs is the story of Kayley and Adam, a single mom who makes her living writing greeting cards and a young carpenter; and Alexandra and Henry, a former stripper with dual identities and a math teacher with some unusual gender issues. The couples are connected through Henry and Adam, who are cousins, and through Kayley’s friend Helen, who is also Henry’s step-sister. As each couple builds a connection, the joint friendship turns into family. Kayley’s daughter, Terra, becomes a central focus of both relationships; she is loved and nurtured by the village that the couples create.

With the tightening of the bond between the couples, the mission for the pairs—which begins and ends with Kayley—turns to parenthood for Henry and Alexandra. The story weaves the elements of past sexual abuse, sexual dysfunction, problem pregnancies, and absolute devotion to family into a plot that draws the reader into the lives of these very unconventional characters.


Book Video Trailer: Lessons From Stanley the Cat by Dr. Jennifer Freed

LESSONS FROM STANLEY THE CAT
Dr. Jennifer Freed
Self-Help Humor
0399536159

Seduction is just the practice of artful stretching.

Never let people know how fast you are.

Appear slow in all things, and less is expected of you.

When someone is on the computer too long, help them by distracting them, or walk lightly on their keyboard.

So advises Stanley, a remarkably astute cat with a keen eye for the important things in life. Perhaps you don’t have time for yoga, can’t afford therapy, or wouldn’t dare cry to mother. If so, let Stanley be your guide. Lessons from Stanley the Cat offers wise and witty maxims from Stanley himself, translated by his doting psychotherapist (human) parent, Jennifer Freed. Whether you’re a cat lover or prefer companions of the canine variety, Stanley’s warmth and insight are sure to brighten even the grayest days.


Book Video Trailer: The Dumpster by Becky Due

THE DUMPSTER
Becky Due
Contemporary Romance
0984621407

The Dumpster: One Woman’s Search for Love is a Contemporary Romance Novel set in Miami, Florida about Nicole, a cute, chubby, twenty-something woman, who is looking for love in all the wrong places. Who would have guessed that a dumpster in the back alley below her bedroom window would hold the key to finding love?